Renewables , Non- Renewables ; Dravid , Sehwag and other interesting popular preference comparisons
Conventional COE (Cost of Electricity) calculations based on engineering models typically indicate that cost-uncertain (unpredictable) non-renewable sources are more investment worthy than cost-certain renewables. Ofcourse for same reasons risky high yielding junk bonds appeal to the investors' imagination than low yielding secure treasury bonds (Not Greek ones and the newly announced Indian ones ??). On the same vein wouldn't in a fully TRP integrated Advertisment market - Ad slots before Sehwag comes into bat (when he used to) cost much more than when Dravid did (when he used to) ? getting closer to demystifying popular preference trends are we ?